Van-Daaz's moto is "Why loose?-Buy Loose!"

By buying your diamond loose you save time (shopping is simpler and shorter) and gain in value: there are no hidden costs transferred to the ring's price and you do not have to return a ring that is not to her liking to the jeweler... A free "Tiffany Style Setting" may not at all be to her liking, and, there are many "Tiffany Style" settings: thinner and thicker, wider or narrower, rounder or flatter, of more or less refined finish... Propose, instead, with a surprise diamond-in-a-blue-box display, by itself, and buy the ring setting together with her.

With a network of suppliers importing their diamonds from three continents and the world's major diamond centers, from Antwerp to New-York, Van Daaz is guaranteed a vast variety of diamonds and the best values .

Diamonds are not the primary specialty of the retail jeweler, nor does he need or can afford a vast selection of Diamonds piled in a costly inventory to match all conceivable preferences and whims of all potential customers.

Enters the Internet, in Van-Daaz's case as early as mid 1995, and with it new options for the wholesaler to "cyber-open" their diamond inventories and data-bases to you safely, allowing you to find your preferred Diamond with much pickiness...

The large variety offered and accessible by Van-Daaz, including stunning natural colored diamonds, from canary yellow to salmon pink, translates into a wide choice for you and to...low prices. The low prices derive from the ability to comparative-shop among the numerous manufacturers and importers, searching their data-bases, and passing the located savings to you alongside the savings derived from our direct marketing to you without middlemen.

Van Daaz promotes the concept of buying the diamond by itself, a novelty of our own when first promoted by us in late 1994.

By buying the diamond by itself your diamond price is net and clear . You are not overcharged for it through the alleged ring's "price"

"Nothing comes free"--not even a ring with a diamond purchase... A ring may be provided and set with a diamond purchased by you "at no extra cost" for one of the two obvious reasons: If it is of any significant value beyond a few tens of dollars--it is "free" because the price of your diamond is marked-up high enough to cover its cost; More likely--the ring is from a mass-production line, with little attention paid to detail or finish, of minimal width, thickness and weight, and/or low grade precious metal. Furthermore its style is likely to be described as a "classic ..." , in other words common-place, popular and of no uniqueness. Even what might be referred to as a "Classic Tiffany" design (this "classic" word again...) may come in levels of craftmanship & details, and, of course, its very cheap & clear immitations... You will be surprised at how knowledgeable most women are when it comes to jewelry style and quality. A cheap, mass-produced (hence "classic") ring will be noted by her in no time, and most likely--not very much appreciated. After all, wouldn't it be a shame to diminish the look, value, beauty & first impression of your diamond investment by confining it in a "freely" supplied, cheap-looking and easy to spot low quality setting?

Rather than disappoint her with a ring design she may not like, or even worth, find plainly tasteless, common, vulgar or cheap--buy her the diamond by itself . Present it to her at a tender moment in the blue-velvet-box*... she will be breathless for a moment.... You may, both, admire the high craftmanship of diamond-faceting displayed in your diamond with the X10 loop that comes with it...And, she would love to shop for the ring with you later on !

*-Rosewood box optional for a charge or in-lieu of X10 loop

Do not loose the element of surprise of your special event or gift !

What a squeeze ! - You buy the Diamond ring without her and...she may be disappointed by the design chosen by you; Buy it with her-- and the surprise element is gone...

When you buy the Diamond loose-- you maintain the surprise when you present it AND the ring--for which you shop later together--will, therefore, be most definitely to her liking !

The only rings offered by us are styles that are unique, not available in most jewelry stores and that require special expertise in setting (tension & Titanium settings) and may be carried out only in our shop or the actual designer's studio.

You may shop from the convenience of your home, school, work-place--or wherever else you access the Net from and it is open as long as the Net is : 24 hours !

Van-Daaz's special multi-level inspection process, third party forwarders, consumer protection affiliations & supervision (Better Bus. Bureau, WebWatchdog & The Public Eye), trade affiliations (Jewelers Board of Trade, Polygon), seniority on the "Net" (the Van-Daaz project started in early 1995 the world's very first (!) dedicated diamond e-tailers in continuous service) and Van-Daaz's guarantees-- all, render the whole process safe and secure. You deal with the Web's most veteran Diamond Dealership, with the longest experience in diamond trading on line, and you take no chances .

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